About

For the first time, India was the sole host of the 2023 Men’s Cricket World Cup. DEPT and Meta approached us to create a performance marketing campaign that captures what cricket means, how it is celebrated by the people of India, and how Facebook helps bring the community together in this celebration.To start, we had to become fast experts in the game of India. To do this, we also hired Indian illustrators and animators to offer their lived experiences and perspectives to make sure we authentically captured the culture and spirit of cricket.